Today, Subaru proudly retains the unstoppable drive to lead where others just follow.
In a world that is constantly changing, "Confidence in Motion" expresses Subaru’s resolve to face the challenges ahead. As driving experience evolves, people are searching for new ways to enjoy their cars, and Subaru is committed to looking ahead and meeting those needs. Over the past 50 years, Subaru has earned a reputation for engineering excellence.
We have strived to capture the very essence of what a car should be. Our ingenuity has won the loyalty of drivers who are confident in their choice of Subaru, because the brand provides enjoyment and peace of mind – two inseparable values that are central to the Subaru experience.